Elon Musk’s New X

Elon Musk has updated his X profile once again, this time adopting the name “Kekius Maximus” and featuring a new profile picture of himself in armor with the title “Emperor Kekius Maximus.” Although Musk has not explained the change, the move has caused a notable rise in the value of the Kekius Maximus meme coin. This is not the first instance of such a rebrand—back in December, he used the same name and swapped his image for a picture of Pepe the Frog clad in golden armor and holding a video game controller